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Last Updated: February 13, 2014
What is Personal Information?
Personal information is information that specifically identifies an individual such as a customer’s name, address, telephone number, e–mail address, credit card or other account number, and information about that individual’s activities when directly linked to that person, such as information about his or her purchases. Personal information also includes demographic information such as date of birth, gender, geographic area and preferences when such information is linked to other personal information that identifies you.
Personal information does not include “aggregate” information. Aggregate information is data we collect about a group or category of products, services or customers, from which individual customer identities have been removed. In other words, information about how you use a service may be collected and combined with information about how others use the same service, but no personal information will be included in the resulting data. Likewise, information about the products you purchase may be collected and combined with information about the products purchased by others. Aggregate data helps us understand trends and customer needs so that we can better consider new products and services, and tailor existing products and services to customer desires.
Personal Information We Collect
You provide personal information to us in a number of ways when you visit our Site. For example, you provide us with personal information when you: (1) submit a warranty registration, (2) apply for financing, (3) participate in surveys, sweepstakes, and promotions, (3) join our mailing list, and (4) contact us by email for any reason (such as to request customer service or provide us with your comments/feedback). We may collect your name, billing and shipping addresses, email address, phone number, fax number and credit card information in this manner. We also collect personal information from you if you submit an online job application or resume to us, including your name and email address, as well as other employment related information that you provide to us at your option.
You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our site.
We also use “pixel tags” on our site (also known as “Internet tags”, “web beacons”, or “clear GIFS”), which are tiny graphic images. Pixel tags help us analyze our customers’ online behavior and measure the effectiveness of our website and our advertising. We work with service providers that help us track, collect, and analyze this information.
How We Use Personal Information
Pixel tags on our site may be used to collect information about your visit, included the pages you view, the features you use, the links you click, and other actions you take in connection with the site. This information may include your computer’s IP address, your browser type, your operating system, date and time information, and other technical information about your computer. We may also track certain information about the identity of the website you visited immediately before coming to our site.
Pixel tags and cookies in our emails to you may be used to track your interactions with those messages, such as when you receive, open, or click a link in an email message from us.
We also work with business partners that use tracking technologies to deliver advertisements on our behalf across the Internet. These companies may collect information about your visits to our site and your interaction with our advertising and other communications.
We may combine the information we collect through cookies and pixel tags with other information we have collected from you. This information may be used to improve our website, to personalize your online experience, to help us deliver information to you, to determine the effectiveness of our advertising, and for other internal business purposes.
Sharing of Personal Information
In addition, information about our customers, including personally identifiable information, may be disclosed as part of any merger, acquisition, debt financing, sale of company assets, as well as in the event of an insolvency, bankruptcy or receivership in which personally identifiable information could be transferred to third parties as one of the business assets of the company.
Links to Other Web Sites
Use of our Site by Children
We encourage parents to take an active interest in their children’s use of the Internet. We do not intend to collect information from children who are under 16 years of age. If you are under 16, you should not provide information on our Site and should ask your parent to do so for you.
We have put into place reasonable security measures in an effort to protect personal information while it is under our control. All personal information relating to our customers is stored in a secure environment separate from our Site. Orders placed on our Site are protected by an encryption technology called Secure Sockets Layer (SSL), to ensure privacy and security when submitting an order.
We give you the following options to opt-out of receiving communications from us or to request that we correct or delete your personal information: (1) contact our customer service department by phone at 800-919-2337, (2) email us at firstname.lastname@example.org; or (3) write to us at the following address with your request:
Attn: Digital Manager
2205 Plaza Dr
Rocklin, CA 95765
Your Comments or Concerns
You may unsubscribe from our emails by clicking on the Unsubscribe hyperlink at the bottom of the email. We will note in our database that you have elected to opt out of future emails from our company. Your record will still remain in our database but you will not receive any future mailings unless we manually opt you back in. You may also choose to opt out of emails by sending an email to us at email@example.com. If you choose to opt out with this method, please be sure to include the email address that you would like us to unsubscribe.